This item will be released on November 24, 2020. Please try again. The book illustrates on transforming businesses by being remarkable. Seth Godin conveys his ideas in a clear, convincing manner. I love the idea of a purple cow, someone who is standing out from the crowd. The golden age of advertising is over. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. To see what your friends thought of this book. Now I know that making my business a purple cow is important. Penguin Books; 1st edition (July 1, 2007), Reviewed in the United States on September 30, 2018. And his ideas are great. Refresh and try again. Purple Cow Book Review. Reviewed in the United States on June 14, 2019. Reviewed in the United States on October 4, 2019. You're listening to a sample of the Audible audio edition. On this point, Seth describes that the PURPLE COW will first attract the early adopters who will then take it through into the masses. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. It has an interesting cover, with a remarkable background of a purple and white cow design. Something went wrong. As implied by the title of this book, when you see a Purple Cow (a remarkable product or idea), you won’t forget it. It covers a fairly wide market segment with a very specific subject. All together, this book lays an excellent foundation for those looking for fresh ideas in stale markets. Please try again. - - The mass market is dead. You can’t possibly comprehend Seth by reading one summary, watching one talk, or even reading one book of his. What we need is a product that people remember and will talk about it. With a lot of emphasis on advertising and what used to work and what no longer works, it leaves you wanting a little more of what you can actually do to differentiate yourself. Seth Godin provides a refreshingly simple but effective alternative to traditional advertising: build marketing into your product (or service) by making it remarkable and worth talking about. As implied by the title of this book, when you see a Purple Cow (a remarkable product or idea), you won’t forget it. If you really want your business to thrive, you must discover your own Purple Cow, or better yet, create your own Purple Cow. 0. Our payment security system encrypts your information during transmission. The premise is simple. Unfortunately, it did not age too well. I've read several of his other books and subscribe to his daily blog, which is excellent. I had high expectations for this book because I have wanted to read it for so long, and "purple cow" is mentioned often in other business books. Learn from 44,837 book reviews of Purple Cow, New Edition, by Seth Godin. The author states that most products today are boring, quickly forgotten by customers. Every business owner or employee should have a copy. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. The real-life sales, marketing, and creativity examples the author shares will really help push your thinking out of the box, and each company story is listed in the table of contents as though it was a stand-alone chapter. The tried and true marketing strategies of years gone by just don't work like they once did. He invites the reader to go for the unknown, the things that have not been done before. It basically tells you to be different, to be remarkable. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. The format is unusual in that it's not broken down into standard chapters, but is one continuous unbroken chapter instead. The path to lifetime job security is to be remarkable.”, im interested in this book but i didnt read it yet. Sobering Reminder that Remarkable Matters and Cannot be Sustained, Reviewed in the United States on November 20, 2010. Welcome back. However, it did leave me wanting. It's critical. Reviewed in the United States on February 19, 2019. This was my first stab at learning about marketing and it was a worth while start. You're either remarkable or invisible. But now promoting the product in TV will not give any profit to their company. Reviewed in the United States on June 1, 2020. “In your career, even more than for a brand, being safe is risky. Something went wrong. Kudos for the author. I get it. He invites the reader to go for the unknown, the things that have not been done before. Please try again. more_vert. That’s because products are like cows; they’re either remarka. 2 replies on “Book Review: Purple Cow by Seth Godin” Lindsay says: July 18, 2010 at 10:58 pm I loved how you explained what is really the essence of the book – and also how you used that power of observation to find the book. Start by marking “Purple Cow: Transform Your Business by Being Remarkable” as Want to Read: Error rating book. Either your business is remarkable or it dies. Seth Godin’s book “Purple Cow” is still as much fun as it was when I read it first. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. The strategy of the purple cow preaches the need to be a leader; the need to make your innovations the marketing strategy itself; and the need to pursue the right customers (going after people who are ahead of the curb and will bring your product to the majority, not targeting the majority who are resistant to change). Reviewed in the United Kingdom on January 21, 2017. It was a blast! Please try again. Definitely have some takeaways, and I love the vision, but would love to see more structure. What we need is a product that people remember and will talk about it. eines muss man dem autor, so wie vielen anderen amerikaner auch, lassen: sie machen aus einer mücke einen elefanten und sind sich nicht zu schade ewig altes neu erscheinen zu lassen. And with that Godin proves the his “Purple Cow” is a purple cow in itself. This shopping feature will continue to load items when the Enter key is pressed. Some chapters are literally just three paragraphs long. Reviewed in the United States on January 5, 2013. If you really want your business to thrive, you must discover your own Pu. I’m a numbers person, so since marketing is not my main focus I am only half heartedly putting this out there, but statistics and more numbers around growth or references would have been cool. Find all the books, read about the author, and more. Who’s going to buy an invisible product? If you are looking for the "how" behind making a Purple Cow, you may be disappointed.