In the wake of the failed sale, the company has overhauled its management team in an attempt to bring in people more experienced in developing and marketing products to be sold in physical retail stores. Today, Lee said the firm has over 3 million customers. Uncovering and explaining how our digital world is changing — and changing us. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Company founder Jessica Alba was inspired by the 2008 birth of her first child, Honor, and her own history of childhood illnesses to create a company that provided an alternative to the prevalent baby products with ingredients such as petrochemicals and synthetic fragrances. "I was told that I'd never raise capital in this environment and I should get my job back.". Related: From Wall Street newbie to millionaire by 27. Lee won't talk about the numbers. Sign up for the Innovate Jessica Alba's Honest Company Gets a New CEO E-commerce veteran Brian Lee will step aside so that a packaged goods stalwart can take the reins. www.vbprofiles.com is now www.topionetworks.com. A Warner Media Company. "I say that it's a blessing and a curse," said Lee. At the time, Lee admitted that bankers didn't know whether to bring its luxury, e-commerce, or retail teams to the meetings. All times are ET. … Hollar has raised nearly $50 million in venture capital and Lee sits on its board. Most stock quote data provided by BATS. The five-year-old company, which makes diapers, shampoos and cleaning products that it markets as non-toxic, hired bankers to explore an IPO but eventually put those plans on hold. Clearly, Honest thinks it needs more traditional retail experience. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Brian Sung Lee (born March 15, 1971) is an American entrepreneur who co-founded Legalzoom.com, ShoeDazzle.com, and The Honest Company. The bigger task, presumably, is to get Honest and its balance sheet in shape for either a future sale or an IPO. His first startup, Legalzoom.com, was with Robert Shapiro of OJ Simpson fame. All Rights Reserved. After that, Lee co-founded The Honest Company, a child safe consumer goods company, with celebrity Jessica Alba. in Economics/Business from UCLA and received his J.D. "I was one of the worst attorneys. The Honest Company is Lee’s third startup company and was co-founded with Jessica Alba, and Christopher Gavigan. Nick Vlahos, who previously oversaw the natural personal care products business at the Clorox Company, will replace Honest's CEO Brian Lee, the company said Thursday. Brian Lee is co-founder and served as CEO of The Honest Company, which he launched with Jessica Alba in 2012 with a mission to inspire and empower people to live happy and healthy lives. Lee himself is an entrepreneur more familiar with digital companies than legacy retail. Lee's background, which includes leading online legal advice site Legal Zoom and online shoe seller ShoeDazzle, is in e-commerce. Honest Company began by selling subscriptions of diaper bundles through its website, but it is betting that future growth will come more from brick-and-mortar retail, where it has already had some success selling in chains like Target and Whole Foods, than e-commerce. Tapping into the eCommerce market first as opposed to going after brick-and-mortar stores was important for The Honest Company early on. And Alba, the co-founder, is becoming more involved in brand marketing, he said. In 2015, Lee also helped start Hollar, a startup that is essentially building the online version of a dollar store. from UCLA School of Law. The Honest Company, his firm with Jessica Alba that makes eco-friendly products, is estimated to be valued at $1 billion. Brian Lee is famous for co-founding startups with celebrities. Brian S. Lee is an American serial entrepreneur who co-founded Legalzoom.com, ShoeDazzle.com, and The Honest Company. ", Related: She's the queen of million-dollar verdicts.