These IP addresses may include: Compromised machines ("zombies") that send out spam. You can also use a solution for real-time email verification to check the email address before you accept it into your marketing funnel. Actually, the system uses a score ranging from -10 to +10 to come up with this. BeenVerified looks at publicly available data sources to find information about the owner of an email address. This is a complex metric that comprises different reputations and determines email delivery practices. 1. The ESP deactivates the account which should cause hard bounces for you so that you remove the user from your list. Consecutively running an email sending reputation check periodically has a great impact on your deliverability. To put this in perspective, Return Path put together a 2019 Sender Score benchmark report, showing deliverability rates. In the light of all this, it makes sense for you to go back to the drawing board and rethink your entire email strategy, from list building to pre-send testing. Save my name, email, and website in this browser for the next time I comment. Understand what a healthy email copy looks like and follow the rules. One rotten apple can bring down the whole tree. The DKIM  is proof, whether the emails received, are domain-authenticated and valid or not. Enter an IP address to look up its reputation. ", "I've used BeenVerified hundreds of times. Return Path’s Sender Score comes from non-personal data from over several inboxes from different ISPs, spam filtering, and security companies. This way you can indicate how many times per week they should expect to hear from you. Working with data brokers will not help you improve your engagement rates and you shouldn’t buy email lists. IP Address field provided below. There are many organizations that allow for free access to the data. How reputation is shown: The score is shown on a scale of 0 to 100, where a bigger number indicates better reputation. Below that, they give you a more detailed breakdown of your sending history data. This way if the user has made an accidental typo they will get see an error message. If you believe that your IP address has been given a negative Disclaimer: BeenVerified’s mission is to give people easy and affordable access to public record If you slap together a poorly created email campaign, users are much more likely to complain. Features: When you key in the domain name or the IP, you get to see to see a number of things, including IP address, ISP, country and of course the reputation.