Is Your WooCommerce Site Ready for Black Friday / Cyber Monday? Getting & Making the Most of an Internship. The 20 Best Email Search Sites and Address Directories of 2020, 18 Tips for Sharing and Collaborating in Microsoft OneNote, Managing Your Personal and Professional Online Profiles, one of the most popular social platforms today. The other tiers include essentially the same basic features but then go a step or two further. If we take the unemployment rate in the UK alone to be 3.95% on an average of the male/female, then calculate that percentage out of the 15.2 million, the result will be 602K members more or less. Perhaps you’re the administrator of a LinkedIn group and want to get to know your community a little better. Here's everything you need to know about getting the most from LinkedIn. Engaging with authors and posting your own content is a useful way to build your network and get your name recognized in the industry. Although a chatbot feature has yet to be implemented on LinkedIn, AI technology has already made its way to the platform in the form of smart replies, or suggested responses. Since the beta launch of Sponsored Content, LinkedIn reports that users spent three times more time watching videos than viewing static content. The old traditional methods of marketing a business are not as effective as they used to be; even if you have a huge marketing spend. Today is National Voter Registration Day! Knowledge - To be the definitive professional publishing platform. Utilise LinkedIn groups and follow company pages to gain access to group member profiles, find new connections, discover industry news and share your expertise within discussions. In the online marketing world we call this: "The Moment Of Truth". I’ve got a question on LinkedIn Premium vs Sales Navigator—which of these would you recommend to help build a B2B firm’s brand on LinkedIn? Our Google Cloud powered infrastructure focuses on auto-scaling, performance, and security. Renovo is one of the UK’s leading providers of outplacement and career transition support. It's an ideal place to access new talent and develop professional relationships. Home: Once you've logged in to LinkedIn, the home feed is your news feed, showing recent posts from your connections with other professionals and company pages you're following. What Is Instagram and Why Should You Be Using It? LinkedIn is an especially good source for discovering leads. There's so much more. It provides you with an opportunity to communicate and collaborate with other professionals interested in sharing business and industry knowledge. People will judge you based on your profile. You can accept all cookies at once or fine-tune your preferences in the cookie settings. LinkedIn Scheduler (Image source: LinkedIn). LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Yes, it’s a tool for graduates and job seekers to find roles. LinkedIn allows you to have an online personal brand which makes you visible to key decision makers and recruiters. One of the best features of LinkedIn is the ability to include references and recommendations. Microsoft, recognizing the value of LinkedIn, acquired the company for $26.2 billion in 2016. Here are the 3 reasons why LinkedIn is the most powerful marketing tool of the 21st century: Any business advisor worth their weight in gold will tell you that media exposure is critical for raising brand awareness and positioning your brand in the market. Now the $93.2 million forms only 1.76% out of the annual revenue of $5.3 billion(total global revenue), however, it will be something good done in the books of Linkedin’s history as well as an extra revenue to the shareholders! This feature also includes sponsored messages. Choose the appropriate category for your business. This move allows LinkedIn users to see a more “human” side of businesses, making the brands behind them more approachable. How to create a LinkedIn Page: Visit the LinkedIn Pages section of LinkedIn Marketing Solutions website. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. My Network: Here you'll find a list of all the professionals you're currently connected with on LinkedIn. Thanks for sharing! In fact, LinkedIn Video was named one of the most effective platforms for video marketing, though only 28% of marketers agree. The other primary reason LinkedIn users are active on the platforms is for job recruitment efforts. LinkedIn is usually one of the first websites to show up in search engine results and is, therefore, a great tool to establish your online presence and connect with professionals. During his LinkedIn 2014 Company Presentation at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, California, CEO Jeff Weiner shared the company's 10 year vision. What challenges have you had with the platform or how has it helped you grow your business? Unlike other sites, listing a job on LinkedIn requires a fee, but that does eliminate the scam jobs so it's worth it. Get help: When a user's network of contacts can't help with a business problem, two LinkedIn tools, … LinkedIn is similar to Facebook in terms of its layout and broad feature offering. Each group discussion contains its own job listings. If you hover your mouse over this option in the top menu, you'll also be able to see a number of other options that will allow you to add contacts, find people you may know and find alumni. We use cookies for some functionality on our website to work properly, collecting analytics to understand and improve a visitor's experience, and for personalized advertising. LinkedIn is a social network that focuses on professional networking and career development. Joining and getting involved with these groups is a great way to expand your professional network. The site boasts members from just about every country and every industry imaginable. LinkedIn is a professional way to promote your personal brand online. Although it's such a powerful platform many business owners are barely scraping the surface of what's possible on LinkedIn. A professionally written LinkedIn profile allows you to create an online professional brand which can help open doors to opportunities and networks that you may not have been aware of without the help of social media. Over the past 14 years of business I have tried every marketing /advertising campaign under the sun ranging from Radio, TV, Newspaper, Direct Mail etc. In fact, the search intent of the term “LinkedIn” has more than doubled in the last 10 years. The cookie contains no information about the visitor whatsoever. A Primer on LinkedIn Profile Optimization. Demonstrate your knowledge, credibility and leadership expertise. Whether you're a marketing executive at a major company, a business owner who runs a small local shop or even a first-year college student looking for their first job after graduating, LinkedIn is for anybody and everybody who's interested in taking their professional life more seriously by looking for new opportunities to grow their careers and to connect with other professionals. Gain exposure to Hiring Managers and Recruiters. Boetry aside, really nice article here. LinkedIn is strictly used for exchanging knowledge, ideas, and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as a way to find jobs in their field. 93% of recruiters use LinkedIn to research and recruit candidates. For that reason, consider writing a benefits-oriented profile, so potential partners can recognize the advantage of working with you. Weiner notes the increase of students or "pre-professionals" coming onto the platform. Black Friday, Cyber Monday, and the Holidays can be a very lucrative time for online shops. Essentially, the idea is to create as many direct connections as you can by adding people within your own professional circle and branching out to include their connections. Between Twitter and Facebook, people have a pretty good idea of what you're up to socially. LinkedIn is that unlikely contradiction: the social network that’s all business. Further, it's a place to share your expertise and build the trust and rapport needed to cultivate new clients and customers. Start by creating a personal LinkedIn account and profile. B2B LinkedIn leads (Image source: LinkedIn). That 28% might seem weak, but given that LinkedIn Video was only rolled out for users in August 2017, it’s actually pretty impressive that so many agree already. Do people actually get jobs on there? One good LinkedIn stat for recruiters is that employees sourced through the site are 40% less likely to leave the company within the first 6 months. This enables businesses to share their own video content. It's never become easier to build a sales funnel of targeted leads to than market too. LinkedIn is a valuable resource for career and business professionals to network; obtain resources and support; and build relationships with potential customers, clients, and partners. Prior to this, video content was only available for individual member user accounts. Therefore they are always on but they do not contain personally identifiable information (PII). Don't forget to add a professional picture, as people are reluctant to connect with someone without a photo. LinkedIn has its own platform and system different from other networks, but learning how to use LinkedIn is no more difficult than learning how to use any other social networking site. Over a period of 9 months, Alex built a network of over 250 contacts in the media. Set and used by Google. But rather than just listing this information, LinkedIn allows you to expand on each point. As a result he has been featured in over 50 media publications including Forbes, Inc, Entrepreneur and is regularly interviewed for news stories. While I strongly disagree with most of his post content, he certainly validates the concept of one-line post effectiveness. • Professionals are signing up to join LinkedIn at a rate of more than two new members per second. On LinkedIn, you network with people by adding them as 'connections,' similar to how you'd make a friend request on Facebook. Many people still underestimate the importance of LinkedIn in their job search and are sometimes reluctant to embrace social media. Source: LinkedIn. You can gain social proof for your skills and talents. Super insightful article! See our, Using creativity and innovation in your job…, Chemistry sessions; finding your perfect….