What if you had a tangible way to show every single member of your team how they can perform at a higher level? What if you’re a small business with a frugal budget or competing in an intensely crowded space? You can’t see it because we have no cameras on but you are an inspiration to me and to many, many, many people out there. And as I looked more deeply into the numbers, what wae saw was if you can measure something, then you can build your confidence in that area because you can manage it. Differences create diversity and make a company stronger as a whole. In this keynote, based on her 2016 New York Times bestseller Fascinate: How to Make Your Brand Impossible to Resist, Sally reveals the formula for fascinating anyone.

Do you know everything about yourself? : The Podcast. What advice would you give me? You know the old expression what gets measured gets managed. Both are, I mean, equally valid. If you look at every great political speech, every big idea, even TED talks, they all fall into one of these seven different advantage categories. Until now, branding required years of study or a team of experts, but in her decade of working inside world renowned brands, Sally Hogshead discovered the algorithm behind it all. Episode 20 Lisa Hofflich, Uprising!!! To see why people start uprisings. These days, you can find many insightful TED Talks delivered by women that give us information regarding our behavioural patterns, success lessons, marketing strategies, business tactics, and the list goes on and on. Turns out, it’s none of the above. Do you really know yourself? You can think about this like a branding hack. For bulk book orders, click here to request a quote now. If you have never watched Dame Stephanie in this remarkable TED talk, you are in for a real treat. Former President and COO of Nintendo of America Inc. Request an Invite to Events In Washington, DC, Expert on Persuasion and Fascinating Customers. So what is on your book reading list over the holiday season? Learn about the seven fascination triggers you should be using to attract and land potential clients.
>W�� ��I|VC��� T�%��J��翳�Zغ��/��Z&�}���'a�δ�? Scott: That’s fascinating, the idea that, you know, salt is basically this white saline and crystals and then they put it in a package and people spend more on it.

And that’s what this episode of uprising is all about. MINI, on the other hand, only targeted men.

After watching this TED talk by Arianna Huffington, you’ll learn that you may have it all backwards. They literally earn more, for themselves and their company. 0000023919 00000 n And the film is a great metaphor about what people want to know about themselves. Most personal branding techniques give generic tips about how to make a good first impression. Episode 6 Julian Baggini, Uprising!!! Some in politics, and some in between. SO I took the system of branding and broke it down almost into a hack. : The Podcast. Brand Builders Group has provided personal brand strategy to experienced brands like Kevin Harrington (Shark Tank), Lewis Howes (School of Greatness Podcast), and Julie Solomon (The Influencer Podcast) but they offer a wide variety of services for all different experience levels, learning preferences and budgets. Sally’s extensive market research reveals just how much fascination drives emotions and behavior. Increased competition and decreased attention spans make it harder than ever to stand out and win. h�b``P```qa ������Y8() �*@1C�p�6�އK�ڤJ.���p�x�QA ��HH�E�����ʹ�1�\qH3�� p�� endstream endobj 5 0 obj <>>> endobj 6 0 obj <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/TrimBox[0.0 0.0 1008.0 648.0]/Type/Page>> endobj 7 0 obj <>stream They shouldn’t be standing out by having hyper attention to details. They were willing to pay 400% more for the pair with the Chanel logo than for the pair that did not. : The Podcast. Hey, do us a favor and please give Uprising!!! And congratulations on your New York Times bestseller and we hope to have you back again sometime. Until now! Don’t be offended just yet. It was ridiculously tiny, with bulging headlights and squat little body. How does that work?
So, if you have come across other women TED Talks which have inspired you and uplifted your spirits – DO share them with us. And once you establish that, once you establish what is the moe of communication that’s gonna be most authentically yours that you can own it he marketplace, then it become easy for you to make sure that you’re gonna have consistent messaging that builds momentum, attracts those losers, people that love your brand, and gets people out of the middle. Episode 24 Jaime Knopman and Sheeva Talebian, Uprising!!! 0000002759 00000 n Sally Hogshead realized this and with literary magic wrote the New York Times bestseller Fascinate, a book and a system designed to help millions of people as well as companies ad brands realize their full potential and their highest worth.

��7�8#Wy���!I_��p� 2��̡�ɼ�L�� Є(I%�Vk�!#J0X6ƍ� ��g�R��5"����ĸt?c^p�);k�3��D�� O���)��bp;�^3����/��+�{���Ut�5��mL����(5U� 4�`�a��D�My+Z H��V�r�8}�+�?Xkɒ%=l�p�0c�JeS[< ;\�@&����ņ0�j*F�}�O_�o���1P�D���P�� Ls"�J����l|C��!�y��9�� (���P}�Ϣ�,JX^�`G(�I}`J)�A�� �4I�Y�Eш�}�7~+�?ƻ)h"���j�a 0:�H�F��p���Q��E��:��۽���J�A�o����&�q-�M�l�5;�q;`4G��u���b\��8�X6[�A@�Fo���V'�/�:�ED"&���&�aH��_��/:�0���8t���@� ~�� 5�14��h^42�Yh�m7����u���8! Listen to Mel Robbins’ strategies in her TED talk to prevent “screwing yourself over” or learning how to fix your attitude. Welcome to Uprising. Maybe there’s a lot more to what I’m doing than what I ever thought possible. Sally: Let me stand back and say okay, we’re not, we’re not talking about you as an individual, we’re talking about the brand, about the startup, right? : The Podcast. We also aim to have some excellent female keynote speakers at the Creative Women Conference in May 2017. We’re Buying one thing but we’re paying for another. He is founder of StrawberryFrog the world’s first movement marketing agency. Copyright © Creative Women International Conference 2016. Scott: Well, I’m blushing. Sally Hogshead does a spectacular talk as she sheds great insights on how to do just that. Studies show that body language is an actual language of its own and it’s the most powerful communication tool. Every single one of us has the capability to accomplish incredible things in our career and life. That is why we have put together a list of some (there are just so many) women TED Talks that every woman entrepreneur – or anyone – should watch. Well the first thing we have to look at is how many other startups out there with apps that could compete against yours, and the answer is probably quite a few. Meg Jay does a spectacular job in her TED Talk interlacing the concept of dating in your twenties and entrepreneurs who are waiting around for the “right” thing to happen. CEO of The Nour Group, Inc., Senior Management Advisor, International Speaker, and Best-Selling Author. So ding ding ding, the drawbridge goes up, traffic backs up, and it’s not a charming attribute.

And then we asked a different question. - Sally Hogshead. Think of your team members. Your hidden talents, your highest worth, your unrealized potential - the best parts of you might not have been obvious to you before. Maybe you’re an entrepreneur trying to do it yourself. I mean it’s almost, or I could go even further, just as Susan Sontag dfid for photography or Marshall McLoone did for television, what you’ve really done is set it to provide a complete system for branding that you can as a small business or as a, as you said, in HR or any area, use those principles very effectively. ��q��fdK�D#v�]8�D�����)���~V+MkXD!h��6V��� ʢ���9PEЏ�{:����(���}������~�i��_��s�����l;ݸMx�5(�c��:�dMݮ�$L��Nb!�c�ϲѻ�b�I�e>,R �? : The Podcast. Episode 16 Olga Vidisheva, Uprising!!! In her decade of research, Sally found that the best way to build a culture of involved and energized employees is to inspire them with a vibrant culture of optimism. Listen to Amanda Palmer’s important message and apply her techniques in your situations. But if you can’t measure what makes you fascinating, in other words those qualities within you or within your brand that make you admired and loved and cause people to evangelize for you, then it’s very hard to feel confident in that area. When team members are fascinated by their work-- in other words, when they are deeply engaged with their work, they feel differently and perform differently. And that’s what we learned. © 2020 Leading Authorities, Inc. All Rights Reserved. And now Gnarly’s is flooded with more traffic, more customers than they can handle because they turned this major geographic disadvantage into the major feature point of why people go to Gnarly’s. Episode 21 Julie Greenbaum, Uprising!!! Expertise or seniority? Scott: It’s better to be different than it is to be better. Add to List. H���M�!F�} The list is building so stay tuned and register before the event fills up! Only  39% of people think they’re more fascinating than other people. Great teams are built on differences, rather than similarities. That every time somebody interacts with our brand, whether it’s a book or a blog post or an assessment, that they feel enlightened and empowered and inspired and it helps them understand themselves and the potential of what’s possible for their personality or for job interviewing or for dating, and also what their brand can become. The Fascination Advantage® is the first communication assessment that measures how others perceive you. She has breached traditional barriers as a woman and accomplished more than what most people could achieve in a lifetime. Let’s say, which is not the case, let’s say you’re not creative. Then you must fascinate. So I’m actually opening up the book right now while I’m talking to you. Women want to have a voice that matters within an organization. They said when the bridge is going up, as soon as you hear ding ding ding, beers are only 25 cents. She doesn’t beat around the bush in teaching you how to make things work for you and to stop yourself from self-sabotage. Trust is the language of stability. In the case of entrepreneurs, they remain in demand even after raising fees and prices. Episode 26 Nathalie Atkinson, Uprising!!! This TED talker shared her involvements when she was treating patients like Oscar-winning actors, famous rock stars, Olympic athletes and how she took these experiences to expand upon her powerful message in this video. But when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you're recognized for your accomplishments. 0000005434 00000 n Different is Better than Better: Captivate Your Customer to Win in a Crowded Market. : The Podcast. There’s not really a shortcut. AI TAKING OVER THE WORLD: FACT OR FICTION. We’ve been brought up to think that the only way to be truly successful is to work relentlessly hard and sacrifice important parts of life such as family, friends, partners – and ourselves. All rights reserved. Branding is all about fascination and having people fall head over heels with your idea. : The Podcast. Almost like you can now build your bookshelves yourself or you can install your kitchen cabinets. You know, Mini Cooper, Nike. And so that’s alert, the language of details. Sally: Awesome, Scott. It’s actually really annoying. So I have one last question for you and this is more a personal question. But the problem si if you’re only measuring on the basis of strength,s then you’re constantly in a battle of kind of competing head to head with other people or you’re trying to incrementally improve yourself instead of making a dramatic difference.

We’re gonna be hard working in how we deliver, etc. 0000019423 00000 n And that’s, that’s true of many brands.