While millennials are slightly less frugal than Gen Z, the idea that the older generation is more frivolous is also a huge misconception. Millennials and Gen Z also have different attitudes around money. You probably already know that millennials prefer brands that champion transparency and share their values. However, 27% of participants say both generations are "always logged on.". But, although most of Gen Z is still in school, they are also very career-minded. . I can They watched the world go from AOL dial-up to always-on connectivity, and they take advantage of this convenience at every turn. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. Here's what they need to keep buying. So be sure to leverage short-form video formatting and mobile-optimized content in your campaigns. Odds are, they will be more persuaded by the practicality of a product than the "trendiness" of it. Some analysts suggest that Gen Z's saving approach is routed in budgeting lessons that the generation learned from the U.S. Gen Z wants to see content that’s actually attainable and not overly polished. When it comes to content consumption, each generation's habits align well with its average attention span. This puts the age group for Gen Zers in the range of 5 to 24 years old in 2020. Stattdessen suchen sie nach Produkten und Botschaften, die die reale Welt widerspiegeln, anstatt ein nicht existentes perfektes Leben vorzugaukeln. Wollt ihr euren Traffic steigern? Experts have also called Gen Z the loneliest generation despite all of their digital connectivity options. But Gen Z is even more obsessed with finding brands that feel authentic. While both Millennials and Gen Z are driven by higher education and career growth, they still have a few slight differences that you might want to know about, especially if you're a marketer in academic or B2B fields. If you're marketing to these generations, you'll want to keep these attitudes about money in mind. But first, let’s cover some of the basics. Millennials vs. Gen Z: Comparing the Youngest Generations May 29, 2018 / in Blog , generation z / by Sara Dyer They may all look younger, but millennials and members of the subsequent Generation Z are markedly different in how they shop, interact with brands, and view money. If you're marketing to Gen Z, you'll want your campaigns to clearly demonstrate how or why your product will be valuable or practical to them in their daily lives. As I've mentioned above, most of today's social and online platforms are becoming more video-driven. Here's what they said: The results of the poll above were fairly split between millennials and Gen Z. Im Vergleich zu Millennials – und verstärkt durch die Allgegenwärtigkeit von Social Media – ist die Generation Z eher gewillt, sich in ihrem Netzwerk mit sozialen Themen auseinanderzusetzen. The list of differences continues and will only grow as we reach different milestones in our lives. If you absolutely can't budget pinpointed campaigns for millennials and Gen Z, but know you want to market to young adults, focus on the cusp of both generations by creating a campaign for 18 to 34-year-olds. Meanwhile, those in Gen Z are more pragmatic. According to the Pew Research Center, those in the millennial generation were born between 1981 and 1996, while those in Gen Z were born between 1997 and 2012. Ganz im Trend von Startups, die ihre Arbeit auch als Mission verstehen und in einer nicht perfekten Welt einen bewussten Lebensstil fördern wollen, zelebriert die Kampagne „#LivetheLondonLook“ von Rimmel Individualität in einem Online-Kurzfilm mit vier führenden Kosmetik-Influencern in den Hauptrollen. Millennials have higher expectations for customer experience — but they’ll pony up the cash for it. Aside from embracing video and mobile optimization, if you're marketing to Gen Z, you'll also want to focus on content that feels more informative and less like an ad. ihren persönlichen Stil vor anderen zu leben. While my sister, born in 2001, is always posting on her Finsta and TikTok profiles, I'm still sharing early-2000s memes on Facebook. Free and premium plans, Sales CRM software. Focusing your strategy on social media or online platforms like Facebook, YouTube or Instagram, where many adults go to research products can also be beneficial to your strategy. Daher ist es wenig überraschend, dass sie sich stark für soziale Themen engagieren – insbesondere für solche Themen, die in den Social Media einen großen Widerhall finden. However, less than 20% pointed to Gen Z. Both of these generations are hard workers, highly educated, and might earn more than past generations. For example, Dormify, a shop offering decor for small spaces, finds that darker, lower-quality imagery works best for Gen Z. Be sure that your campaign clearly explains why your product will be valuable to the age group you're pitching it too, and leverage the social media networks that the age group you're targeting has in common. Content Strategy Director & Program Management. Salesforce values your privacy. Laut der bereits zitierten Studie von Awesomeness gibt beinahe ein Drittel der Generation Z an, ihre Altersgruppe glaube stärker an Gleichberechtigung als andere Generationen. For example, Gen Z prefers to learn about products through social media-based videos and influencer marketing, while millennials will respond to a variety of promotional strategies including more traditional online ads, social media marketing, and branded podcasts. To help you develop a strategy that gains attention from the appropriate audience, here are a few takeaways related to each generation: By now, you might be most familiar with marketing to millennials. When marketing to them, stressing high-quality investments and offering plentiful deals and bonuses (like free shipping or freebies) is a smart strategy. According to Salesforce Research, 71% of millennials say they trust companies vs. 63% of Gen Z. In 2019, many millennials are working or are enrolled in higher education. When it comes to online content consumption, both millennials and Gen Z spend most of their time watching videos and visiting social media sites. Most of Gen Z doesn't even have buying power yet. Over half of millennials (55%) are comfortable with how companies use their personal information, but only 44% of Gen Z … Gen Z and millennials do have a few social platform preferences in common. For example, if you're focused on promoting your product to people in the 18 to 34 range, you'll want to be on Instagram, YouTube, and Facebook, because most members of this age group are using all three of them on a regular basis. Showing real customers’ before and after photos instead of photoshoots has brought the most success. This means that to persuade Gen Z, you might need to take extra time to brainstorm campaigns that show how your product will help them and why it is worth their money. Millennials mögen zwar den Begriff „Business Casual“ am Arbeitsplatz für sich neu definiert haben, doch die Generation Z dehnt die Evolution dessen, was akzeptable Mode ist, auf die ganze Welt aus. The study also found that 74% of Gen Z values brands that give out discounts or coupons over other businesses. Think about how you can bring more teens into your stores (if you have physical locations) with educational or social media-worthy experiences. To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. One, for example, is Instagram. There are many similarities between them since they are differentiated only by a decade or so. They like to feel and see products in person to make sure they’re buying something high-quality, and they’re also keen on unique experiences that happen in stores (like beauty classes at a makeup store or exercise classes at an athleisure apparel store). [Forschung] Generation Z: Warum nehmen sie Kundenbindungsprogramme in Reise & Touristik nicht so gut an wie andere Generationen? Gen Z’s interest in conservative spending is a direct result of growing up in a time of economic turmoil — and conspicuous consumption isn’t attractive to them.