It also analyzes reviews to verify trustworthiness. The second half walks through the various results of the assessment. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. When we worked together, my brother often said, “You know me, I ride for the brand.” His comment, born from our love of the Western and the reality of our step-father’s livelihood is a strong reminder of what we mean when we talk about branding. You're listening to a sample of the Audible audio edition. Sally Hogshead is a creative powerhouse. Her theory is interesting. It is a well-written and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. "Fascinate" would be good for those who are fairly new to marketing or who need a little boost of creativity. - Too soft. Choose books together. The first half of the book does contain some really insightful commentary on marketing and customer motivation. My Brand is INNOVATION! Useful to an extent. Insightful Marketing Philosophy Made Simple, Reviewed in the United States on March 10, 2018. Buy it, keep it near your workspace, and reference it as needed. I'm probably a bit cynical as I have read a number of books like this one (all of which have very similar approaches and points). Her gift is a replicable method for identifying and leveraging one’s brand effectively and affordably. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. Rarely am I so quickly enamored by a book as I was within the first few pages of Fascinate. There are no discussion topics on this book yet. You need to focus on what comes naturally for your company and your vision. Will continue to reread and relisten to the book until the concepts and mindsets have become part of my natural thinking. 54 reviews. Flip to back Flip to front. You will also want to invest in your individual Brand Fascination report. Combining original case studies with award-winning copywriting experience, she gives you the exact words you will need to capture the attention of a distracted world. Sally's book gives you the tools, clarity and positioning to OWN YOUR BRAND. PURCHASE A TEST $59. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Fascinate: Your 7 Triggers to Persuasion and Captivation: Hogshead, Sally: 8601405690388: Amazon.com: Books. ORDER YOUR COPY OF HOW THE WORLD SEES YOU TODAY! No. There was a problem loading your book clubs. Refresh and try again. Possibly one of the best connections between branding and strategy I have seen. If you're unfamiliar, then you'll probably get one or two nuggets. As Sall. Track your books. April 26th 2016 The book is a hodgepodge of research on consumer behavior which you can find in common books on market research. Even though application is minimal, this is still a fascinating book (no pun intended). And then there’s the most important question of all: How can your brand become impossible to resist? Sally's book gives you the tools, clarity and positioning to OWN YOUR BRAND. This is profoundly good! Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework for fascinating anyone. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Burning wood heats iron and a branding-iron imprints identity. I am happy I gave the book a second chance. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most. Why the Salem witch trials began with the same fixations as those in Sex and the City, How Olympic athletes are subject to obsessions similar to those of fetishists, How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble, Why a billion-dollar “Just Say No” program actually increases drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog. But do you know how the world sees you? She focuses specifically on branding frameworks, and give examples of her theories to make them more understandable and practical. I’m a solo entrepreneur working with a part time virtual team, so my purpose in buying the book was to get stronger in branding with a limited budget. Focus on you and fascinate the world. This book really worked for me. Love Sally Hogshead and her wisdom and her passion for this topic. LOVE it! When you know exactly how others see you, you are more likely to win the client, close the deal, earn a standing ovation, build your following, grow your business, have more freedom, aim higher, accomplish more and over-deliver. Well presented. Sick book. I am at the beginning stages of revamping and revising my personal and small business brand. She focuses specifically on branding frameworks, and give examples of her theories to make them more understandable and practical. This book doesn't bring anything new, or groundbreaking, to the world of marketing and branding. Now I have no fear of going to the unknown with an edgy promotion. Highly recommend but I could be biased because I have read all of her books! Why do women pay more to be fascinating than they spend on food and clothes? Listen Playing... Paused You're listening to a sample of the Audible audio edition. Anything but boring. It’s easy to implement these ideas, give yourself focus and insight. If you've read the Heaths, Jonah Berger, and similar authors, you won't find anything new here. Fascinate test +. But...this one is the BEST! Let us know what’s wrong with this preview of, Published If you'd love to dispel the myth that your branding can't be fast, good and cheap, this is the book for you! Hardcover. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021.