Learn more and more, in the speed that the world demands. All participants of the event saw the action, which was covered by the media. Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff. This book will show you how to focus your vision, think differently, align your organization—and transform your business and your life." He lives in San Francisco. Not all programmers liked the idea, but Benioff felt that his concerns were needless as the logo soon spread in newspapers and magazines and the campaign was recognized as one of the best of the year. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today." The Start-Up Playbook vital characteristics Already in its second year, Salesforce began organizing a tour in several US cities, with keynote presenters, customer presentations, and demonstrations. Great Book for any budding entrepreneur. To ensure product quality constantly improved, SF also created an exclusive area for customers to identify problems and communicate them to the company so they could be corrected quickly. Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. © 2020  Play #7: Define Your Values and Culture Up Front. Source – Trailblazer, p5, Marc Benioff. Play #29: Sell to the End User. How I Built This: The Unexpected Paths to Success From the World's Most Inspiring E... Digital Marketing Strategy: An Integrated Approach to Online Marketing. These gifts come in different forms: free products, Salesforce realized that it is vital to redefine customer relationship management (CRM) applications – and the entire company’s application industry – designed for the 21, Salesforce possessed and still does a clearly defined vision; this transparent perspective, “Behind the Cloud” is a magnificent book, the founder, and CEO Marc Benioff and Carlye Adler(Journalist) speak about Salesforce’s. To his surprise, he found many people in his immediate circle who fully supported his idea. Play #52: Have the Courage to Pursue Your Innovation-Before It Is Obvious to the Market. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. The book itself is great, well written, to the point and extremely inspiring! Prime members enjoy fast & free shipping, unlimited streaming of movies and TV shows with Prime Video and many more exclusive benefits.  US$17.00, US$28.74 | Ken Krogue, Pingback: Harvard Business Review says Sales is No Longer About Relationships | Ken Krogue, Pingback: 6 Reasons Why Salesforce Users Need Hosted Dialer Technology | Ken Krogue, Pingback: Is Leaving a Voicemail Really Worthwhile? In 2002, Salesforce.com was aiming to become a $ 1 billion company, and they decided to open their capital. Access a free summary of Behind the Cloud, by Marc Benioff et al. Play #35: Seize Unlikely Opportunities to Stay Relevant. To get the free app, enter your mobile phone number. Part 7 – The Global Playbook – How to Launch Your Product and Introduce Your Model to New Markets That approach led him to discover Salesforce-cloud computing company. MicroSummary: Marc Benioff is regarded as the father of the software industries as a service and cloud computing. What are Cross Filters in Salesforce Reporting?  US$39.99, US$25.55 In the early days of Salesforce, no investor was enthusiastic about the “no software” concept. Play #17: Create a Persona. The Salesforce story is a fascinating one, it’s the classic silicon valley story of a company being founded by a few tech pioneers out of a small apartment in San Francisco.