You’ll make some powerful friends and even earn some links from said powerful friends to help you build your own brand and domain authority. Run that list through the AdWords keyword tool to see traffic potentials for your keywords as a way to prioritize topics for your content strategy. Utilize a microsite to ensure a great user experience. Find a cause that matters to your organization. The company turned angry tweets from Wendy’s spicy nugget fans into sponsored tweets promoting their own newly launched spicy nuggets. If Google shows images, you want them to be official images and/or approved images. Over the past year, the NYPL has uploaded full-length, classic novels, such as Alice in Wonderland, The Metamorphosis, and A Christmas Carol, to its story highlights on Instagram. if(gclid){ With this goal in mind, the SickKids Foundation created a musical storytelling campaign featuring a sick child singing a modified rendition of Nine Inch Nails “Hurt” as viewers tour the hospital. It’s pretty amazing what some companies are coming up with. } Stay true to your brand, even if it might turn some people off. To speed up the process, consider using premium social listening tools, such as Brandwatch, which can help you track millions of conversations, all over the web, in real time. Framing things as a PSA is a fun way to get your message across. Specific concepts that you may want to test include brand and product characteristics, as well as the experiences associated with the brand or product (these concepts are known as brand pillars, the attributes that you would like your brand to communicate). If the budget allows, bring in some star power to deliver the message. target long term sales prospects through persona targeting, advertising their business on Thomasnet.com, 4 Small Business Manufacturers Committed To Sustainability, How To Launch A Product With Digital Marketing, 13 Video Examples From Industrial Companies, The Manufacturer's Guide To Creating A Strong Digital Presence, Putting The Spotlight On Your Company With Newsletter Advertising, Small Manufacturer Increased Their Leads By 285% With Digital Marketing, Thomas Factory Tours: Industrial Video Production Examples for Custom Manufacturers and OEMs, Manufacturing Day 2020: STEM Resources for High School and College Students, Meeting The Needs Of Your Buyers: Blog vs eBook, For Manufacturers: How To Differentiate Yourself From Competition, SEO Best Practices For Environmental Systems Manufacturers. The Strategy: Instagram Story ads are basically branded commercials for Instagram. The stuff that has gotten you the most amount of likes/shares/favorites. Taboola places your articles and videos on the websites of the world’s top publishers — reaching people when they’re already engaged and ready to discover something new. A brand association test is usually done via surveys and/or focus groups. After you get a handful of respondents to your quiz, select a complementary brand among the submitted responses after thinking about which submissions most closely support your own brand’s identity.