"Get ready to see more ads on Google’s traffic app Waze," Accessed Apr. Accessed Apr. [19], On December 3, 2019, Page and Brin jointly announced that they would step down from their respective roles, remaining as employees and still the majority vote on the board of directors. "Google closes $2.6B Looker acquisition," Accessed Apr. "Google Inc.," Accessed Apr. It reorganized in 2015 and created the holding company named Alphabet. [30], Alphabet has chosen the domain abc.xyz with the .xyz top-level domain (TLD), which was introduced in 2014. Reuters. [4][8], Former executive Eric Schmidt (now Technical Advisor) revealed in the conference in 2017 the inspiration for this structure came from Warren Buffett and his management structure of Berkshire Hathaway a decade ago. Google. Fast Company. Federal Trade Commission. As part of our effort to improve the awareness of the importance of diversity in companies, we have highlighted the transparency of Google's (Alphabet's) commitment to diversity, inclusiveness, and social responsibility. 3, 2020. "Looker Joins Google Cloud," Accessed Apr. "Google Agrees to Buy DoubleClick For $3.1 Billion In Cash," Accessed Apr. 3, 2020. Alphabet Inc. "Form 10-K for the fiscal year ended December 31, 2019," Page 26. https://www.britannica.com/animal/Alphabet-Inc. Google. Business data for Alphabet Inc. (class A): Business data for Alphabet Inc. (class C): This page was last edited on 25 October 2020, at 15:00. Additionally, it does not own the domain abc.com, which is the domain of the Disney-owned American Broadcasting Company. "Worldwide desktop market share of leading search engines from January 2010 to January 2020," Accessed Apr. Google's stock was then converted to Alphabet's stock. The period after "drone delivery effort" is a hyperlink to "hooli.xyz",[33] a reference to the television series Silicon Valley.[34]. 4, 2020. 5, 2020. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies. The largest of which, of course, is Google. Alphabet's autonomous vehicle technology had been under development for a decade by Alphabet's Waymo (self-driving vehicle division). "Ad Formats," Accessed Apr. Alphabet Inc. (GOOGL) was originally founded as a search engine company in 1998 under the name Google Inc. Since then, Google has become the world's most popular search engine, with an 87% share of the global search market., The company has diversified far beyond search engines in the past two decades. Alphabet Inc. "Form 10-K for the fiscal year ended December 31, 2019," Page 61. Experts cited Apple's lack of innovation as well as increasing Chinese competition as reasons for the poor performance. TechCrunch. "DoubleClick, Inc.," Accessed Apr. [4][8] Page and Brin announced their resignation from their executive posts in December 2019, with the CEO role to be filled by Sundar Pichai, also the CEO of Google. YouTube has grown into a significant source of Alphabet's ad revenue, while also generating revenue through premium and YouTube TV subscriptions.. You can learn more about the standards we follow in producing accurate, unbiased content in our. Under the Delaware General Corporation Law (where Alphabet is incorporated), a holding company reorganization such as this can be done without a vote of shareholders, as this reorganization was. This translated to a total revenue of US$110,855 million in 2017 and a net income of US$12,662 million. Meanwhile, Google's own video platform, Google Video, which was also launched in 2005, had failed to generate much traffic. Google's acquisition of YouTube in late 2006 gave it a new, powerful video platform. 4, 2020. [3][4][5] The two co-founders of Google continued to remain as controlling shareholders, board members, and employees at Alphabet. U.S. Securities and Exchange Commission. 4, 2020. More: Why Google's new Alphabet parent company … [14][15], In his announcement, Page described the planned holding company as follows:[4][16]. Most legacy business intelligence systems at the time required users to have engineering and programming expertise in order to extract data and analyze it. [24][25], Eric Schmidt said at an Internet Association event in 2015 that there may eventually be more than 26 Alphabet subsidiaries. Hellman & Friedman. Accessed Apr. [46][47][48], "GOOGL" redirects here. The Android operating system is a mobile operating system developed by Google primarily for touchscreen devices, such as cell phones and tablets. "Google Closes Acquisition of YouTube," Accessed Apr. The below chart illustrates how Google (Alphabet) reports the diversity of its management and workforce. The two founders of Google assumed executive roles in the new company, with Larry Page serving as CEO and Sergey Brin as president. "Mapping your way," Accessed Apr. We have indicated that transparency with a ✔. 5, 2020. Encyclopedia Britannica. At Google Cloud, Looker can help customers accelerate their ability to analyze data, deliver business intelligence, and build data-driven applications. . Google has since been able to monetize the service by selling ad services to businesses, including ads that alert drivers when they are near participating businesses. Waze reached 100 monthly million active users in 2018.. CNBC. Separate Google ventures—such as longevity research company Calico, home-products company Nest, and research lab Google X—became separate firms under Alphabet. 3, 2020. 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